The application process to secure admission to an American university generally includes a Statement of Purpose (SOP) unless otherwise specified by the university. It is usually a 1000–1200-word essay submitted in addition to other documents. The SOP is an opportunity to introduce yourself by telling the admissions committee your story. What makes you special? It also helps universities understand your background and determine if you can fit into their dynamic and importantly diverse environment. Besides your educational background, the SOP allows you to detail your academic, professional, and personal experiences and how they shaped who you are today. It is not a repetition of the resume, but an extension of it.

What are the key attributes that all American universities look for in their applicants? Formerly, American institutions have been known to admit applicants who have demonstrated a significant level of participation in extracurricular activities and community service. Since 1908, a Stanford student is said to have won a medal at every Olympic Games, but the Caltech soccer team has been undefeated since his 1993. If the university you want to attend has a team for the sport you play, this could be your chance to gain some brownie points and improve your chances of admission.

If you’re hoping to get into an American university, make sure you devote enough time to meaningful community service. This point cannot be overemphasized. American universities place a high value on community work, and students who actively participate are more likely to be admitted. Universities want students who are striving to grow as a whole rather than just focusing on academics. Social service and community service are important parts of a student’s personality development, and US institutions will undoubtedly take them into account when reviewing your application.

It has also been observed that admissions committees tend to be moved by stories of hardship if they are motivated and influential. We’ve all heard about Harvard accepting students who have overcome extraordinary obstacles and succeeded despite the odds. This is not to say that an aspirant must create one of these in order to gain admission. But if you have an inspiring story, feel free to share it. It is important to highlight any special achievements in your life in your application. If they highlight you, you deserve a chance to be mentioned in your SOP.

Finally, when explaining why you choose a particular university, keep in mind that you do not discuss the university’s ranking or how America is the land of dreams and opportunity. US universities want to know why their institution is the best choice for you. Visit the university’s website to find out all the reasons that motivate you to join us. You can name a few professors whose work inspires you. Or the fact that it has a extensive library. Or some club you want to join as a student. Avoid from generalizations and talking about America. Talk about each university and the main features that you find interesting. 

Remember, UG candidates emphasize overall personality traits, not just academic performance. Look for students who have actively participated in activities. The combination of a strong academic record, extracurricular involvement, and volunteer work can guarantee admission to the university of your preference.
Here, you can make reference to the writing style of a UG SOP.

MS/PhD candidates should write in detail about their academic achievements and past research. This is the most important part of SOP. If you have work experience, talk about what you learned there, the challenges you faced and how you overcame them. A strong impression of your ability to handle the demanding Master’s program will be made on the university if you highlight specifics of your previous work.

MBA applicants, “leadership” should be the key word in your SOP. Write about all the instances in your past—whether in college or in your professional life—where you showed a strong sense of leadership. MBA colleges are looking for strong leaders and motivated individuals with good team skills. Diversity should be demonstrated in terms of experience, career advancement, and other relevant factors. Make sure everything you say in your SOP meets the points above. 

Remember, UG candidates emphasize overall personality traits, not just academic performance. Look for students who have actively participated in activities. The combination of a strong academic record, extracurricular involvement, and volunteer work can guarantee admission to the university of your preference.
Here, you can make reference to the writing style of a UG SOP.

MS/PhD candidates should write in detail about their academic achievements and past research. This is the most important part of SOP. If you have work experience, talk about what you learned there, the challenges you faced and how you overcame them. A strong impression of your ability to handle the demanding Master’s program will be made on the university if you highlight specifics of your previous work.

MBA applicants, “leadership” should be the key word in your SOP. Write about all the instances in your past—whether in college or in your professional life—where you showed a strong sense of leadership. MBA colleges are looking for strong leaders and motivated individuals with good team skills. Diversity should be demonstrated in terms of experience, career advancement, and other relevant factors. Make sure everything you say in your SOP meets the points above.